Gender Neutral Toys: California moves forward, which country will follow?

In recent years, the concept of “gender-neutral” toys has become a prominent topic of discussion and social debate. This trend has particularly gained momentum in California, where a groundbreaking legislation was introduced in 2021 and came into full effect in 2024, mandating the inclusion of a gender-neutral toy section in major stores. Let’s delve deeper into this evolving landscape and its implications.

Promoting Inclusivity from an Early Age

At the heart of the gender-neutral toy movement is the aim to promote equality and inclusivity from a young age. Spearheaded by Democratic lawmaker Evan Lowe, the legislation was inspired by a poignant question posed by an eight-year-old girl: “Why should a store tell me if a shirt or toy is for a girl?”. This simple yet profound query sparked a reflection on the traditional gender norms imposed on children’s toys and paved the way for change.

While the introduction of gender-neutral toy sections is hailed as a step towards progress by many, it has also faced resistance from certain quarters. Jonathan Keller, President and CEO of the California Family Council, argues that while compassion should be extended to those experiencing gender dysphoria, forcing retailers to endorse messages about sexuality and gender infringes upon freedom of opinion. This dichotomy highlights the complex nature of the debate surrounding gender-neutral toys.

In practice, the introduction of gender-neutral toy sections is an endeavor marked by both innovation and compromise. While the traditional binary divisions between sections for boys and girls remain intact, a neutral department has been added to provide children with a space free from gender stereotypes. Deputy Lowe emphasizes that this approach allows children to express themselves authentically and encourages discussions on gender norms.

The movement towards gender-neutral toys is not limited to California alone. Countries like Spain have also called for the elimination of gender stereotypes in toy advertisements, emphasizing that “play has no gender”. As the conversation continues to evolve, it prompts us to consider the broader implications and possibilities for a more inclusive approach to playtime.

The question arises: when will we see similar initiatives in other parts of the world, including Italy? While the answer remains uncertain, the evolution of such regulations will depend on factors such as public discourse, shifting social attitudes, and political will. However, one thing is clear: the decision to challenge gender stereotypes in toy advertisements represents a significant stride towards creating a more diverse and equitable play environment for children worldwide.

In conclusion, the rise of gender-neutral toys marks a pivotal moment in the ongoing quest for equality and inclusion. By challenging traditional norms and embracing diversity, we pave the way for a future where every child can play and explore freely, unrestricted by outdated notions of gender.

Stefanie Pappalardo, Digital Marketing Executive